Coach Beyond launched in 2021 as part of the Million Coaches Challenge, with investment from the Susan Crown Exchange. Its mission: train coaches not just in sport skills, but in the full range of what it means to support a young athlete — mental health, life skills, inclusive environments, and the kind of relationship-building that makes everything else possible.
As of 2026, Coach Beyond has trained 77,000 coaches across the country, with epicenters at Ohio State and Ball State University. USA TODAY's Steve Borelli spoke with researchers and graduate assistants inside the program about what they've learned — and what it means for every sports family.
An Ohio State randomized study found that athletes on teams with Coach Beyond-trained coaches reported more positive team climates, better athlete outcomes, and higher season win percentages. The percentage of coaches who felt confident supporting athletes with mental health concerns rose from roughly 40% to around 80% after training.
Coach Beyond adapted the QPR (Question, Persuade, Refer) suicide prevention framework into a coach-specific model. Coaches learn to ask open-ended questions, pause to validate feelings without trying to fix everything, and connect athletes to support resources. The key insight from athlete focus groups: "I don't need you to fix it. I need you to listen."
"The number one thing athletes said they wished their coach did more of was pause and listen instead of try to fix. Don't fix it."
One of Coach Beyond's in-person training sessions — Building a Community of Support — walks coaches through communication strategies for working with parents. The SBAR framework (Situation, Background, Assessment, Recommendation) gives coaches and parents a shared language for difficult conversations. The same framework works in reverse: athletes talking to coaches about playing time, or parents raising concerns about sideline behavior.
Ten states now require mental health training for school-based coaches — up from zero in 2020. The culture of coaching is shifting. "Tough" is being redefined. As Bates puts it: "Being tough is not leaving someone out because the easier path is to leave someone out. That's not tough."
Coach Beyond offers free online training at coachbeyond.org. This article is part of USA TODAY's series on the Million Coaches Challenge.
By Steve Borelli — USA TODAY
Published August 1, 2026 · Curated from USA TODAY
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